The Trouble With a $5 Coke

By Nick Giambruno, editor, The Casey Report


Fight for $15!

This was the rallying cry of what eventually became the largest fast-food strike in US history.

It all started in late 2012, when over 100 New York City fast-food workers walked off their jobs, demanding higher wages.

Many made minimum wage. They were struggling to make ends meet as rent, utilities, medical care, and the overall cost of living continued to rise much faster than their wages.

The “Fight for $15” movement quickly spread across the country.

I think it’s a troubling sign of what lies ahead for US politics. And it has serious investment implications.


Minimum Wage, Maximum Stupidity

The economic stupidity of minimum wage laws should be easy to grasp. But, as American journalist H.L. Mencken once noted, “Nobody ever went broke underestimating the intelligence of the American public.”

In short, minimum wage laws are really a prohibition on voluntary employment. Employees sell labor. Employers buy it.

And in a free market, the price of labor would be the wage on which they voluntarily agree.

The price of labor is governed by the laws of supply and demand, just like any scarce factor of production.

But the US labor market is not a free market. Minimum wage laws are the chief reason why.

These laws are really a form of price control—in this case, on the price of labor. And price controls always create destructive distortions in the market. Here, that means unnecessary unemployment and artificially high prices passed on to consumers.

Even the Congressional Budget Office admits that 500,000 jobs would be lost if the US government raised the federal minimum wage from $7.25 to $10.10.

How many hundreds of thousands of jobs (or more) will be lost when the Fight for $15 movement eventually succeeds is anyone’s guess.



Protestors demand a $15 minimum wage

The Fallout Hurts Low-Skilled Workers

Minimum wage laws are no different than government-mandated prices on other input costs.

Take aluminum cans, for example. Suppose the government sets the price of an aluminum can at $5… far above its market price.

Coca-Cola would have to pass along that artificially high cost to its consumers to stay in business.

But how many people would spend over $5 for a can of Coke?

Few people would buy something so artificially expensive. That’s particularly true when there’s a ready alternative—like glass or plastic bottles—which Coca-Cola could sell at market prices.

The end result would be a glut of $5 Coke cans sitting on store shelves. Nobody would buy them.

In this scenario, the problem isn’t that people don’t want Coke. They do.

The problem is the artificially high price of aluminum cans… which leads to the artificially high price of Coke… that just sits on shelves, gathering dust, until eventually, Coca-Cola drastically cuts back production because of lack of demand.

A similar dynamic plays out when the government mandates the price of labor. But instead of Coke cans, potential employees sit on the shelves while employers eliminate jobs they otherwise wouldn’t, and are forced to pass on higher prices to consumers that they otherwise wouldn’t.

The plain truth is, not every job generates $15 an hour worth of output. And some workers would much rather accept jobs that pay less than $15 than have no job at all.

But federal, state, and local governments prohibit this voluntary arrangement to varying degrees with minimum wage laws. (The federal minimum wage is $7.25 per hour. At $12.50 an hour, Washington, DC currently has the country’s highest minimum wage.)

So employers don’t hire them. They’re no more likely to overpay for labor than you are to pay $5 for a Coke. And workers remain needlessly unemployed.

This is how minimum wage laws hurt the low-skilled people they’re supposedly designed to help.

It also leaves companies with no choice but to raise prices, hire fewer people for fewer hours of work, or find alternatives. Increasingly, that means turning to machine automation.

Take McDonald’s, for example. The company is implementing mobile ordering and digital kiosks to automate the ordering process. It’s on pace to replace human cashiers in 5,500 restaurants in the coming years, according to a recent study.

McDonald’s self-service kiosks


Meanwhile, Shake Shack recently announced its first “cashless shack” in New York. It will be the company’s first restaurant to exclusively use self-ordering kiosks.

The shift towards automation in the fast food industry is a direct response to the Fight for $15 movement. As the government forces companies to pay an increasingly higher price for labor, more will look to machines to stay competitive.

Perverse as it may be, this is the inevitable result of the higher minimum wage laws that Fight for $15 is pushing for. Yet, the movement is growing…

The Service Employees International Union (SEIU), which represents nearly two million workers in the United States and Canada, now supports it. Rising socialist Bernie Sanders and an increasing number of other politicians are also on board.

“Fight for $15” Is Just the Tip of the Iceberg

I think Fight for $15 is only one symptom of a much larger epidemic. It points to an increasingly radical political environment that will have serious financial consequences.

Polls suggest that a majority of millennials (people born between 1982 and 2004) now favor socialism. And a growing number favor outright communism—if it’s implemented “correctly.”

By next year, millennials are expected to surpass baby boomers as the nation’s largest living adult generation. This is one of the reasons Bernie Sanders and other socialists are growing in popularity.

The Chair of the Democratic Party recently declared a young, millennial socialist who won a New York City primary “the future of our party.”

There’s No Such Thing as Free Money

Bernie and his fellow socialists are not offering anything new. It’s just a heavier dose of the same bad medicine economic witch doctors have been prescribing for years.

One of their latest gimmicks, however, is beyond absurd. And the scariest part is that it’s gaining ground.

This dangerous gimmick is something called a “universal basic income”—or UBI, for short.

It’s where the government gives you money, just because. There’s no requirement to work or even display a willingness to work. You could sit at home all day, watch TV, and still get a check from the government.

Remember, even people living under communist regimes have to work. But with a universal basic income, the government simply hands out “free” money to everyone for doing absolutely nothing.

Let that sink in for a minute.

I think a universal basic income will become a pressing political issue in the near future. It’s becoming more popular in so-called academia. The political elite and Silicon Valley bigwigs are also embracing it.

Bernie Sanders and a number of prominent Democrats support a UBI. So does Facebook founder Mark Zuckerberg.

I expect more and more misguided Americans to accept a UBI as status-quo politicians, economists, and media talking heads support it… and as inflation pushes up the cost of living and more people feel the pinch.

The idea will be politically popular. Who would protest free money?

If the US adopts a UBI, it would be next to impossible to get rid of. Who would vote for a politician that stops the gravy train... or even one that slows it down?

The problem is… nothing in life is free. Expect more money-printing to pay for these policies.

That, in turn, will create more inflation.

I think anyone who’s serious about protecting their wealth in this dangerous environment should own some physical gold.

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